Orbital Health · Healthtech · 2025
A clinical product people finish using
Patient onboarding redesigned around drop-off data, not internal process.
+37%
Onboarding completion
-52%
Support tickets
AA
Accessibility standard
The challenge
Patients started onboarding and abandoned it. Support absorbed the failure every single day.
What we did
- Instrumented the funnel to find where trust broke.
- Rebuilt onboarding as five short, accessible steps.
- Shipped a design system the in-house team now owns.
The outcome
Completion climbed by more than a third and the support load halved, without adding headcount.
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