Arcadia Bank · Financial services · 2025
Search visibility in a regulated category
An editorial and technical SEO programme built to survive AI search.
+214%
Non-brand traffic
#1–3
For 48 core terms
6
Months to lead
The challenge
Compliance slowed everything down, and competitors owned every commercial query worth having.
What we did
- Rebuilt information architecture around real customer questions.
- Created a compliance-friendly content pipeline with fixed review slots.
- Structured pages for citation in AI answers, not just blue links.
The outcome
Non-brand organic traffic tripled and the bank now leads its category for the terms that convert.
Next case study
One launch, five markets, one team