Cobalt Motors · Mobility · 2025
One launch, five markets, one team
Brand system, configurator and campaign delivered as a single release.
5
Markets at launch
24k
Configurations built
+89%
Test-drive bookings
The challenge
A launch date that could not move, and agencies in three countries working from different files.
What we did
- Single brand system with localisation built in from day one.
- A configurator that turns interest into a booked test drive.
- Campaign, site and CRM launched on the same day.
The outcome
Every market went live together, and test-drive bookings nearly doubled against the previous model launch.
Next case study
Automation that returned 900 hours a year