Lumen Foods · D2C retail · 2026
From marketplace seller to owned brand
A commerce platform and content engine that moved revenue off third-party channels.
3.4×
Direct revenue
+62%
Repeat purchase
1.9s
Mobile load time
The challenge
Ninety percent of sales sat with a marketplace that owned the customer, the margin and the data.
What we did
- Built a fast, own-brand storefront with subscription mechanics.
- Produced a monthly creative system for social and video.
- Set up lifecycle flows tied to real purchase behaviour.
The outcome
Direct channel revenue tripled within nine months and repeat purchase rate became the primary growth lever.
Next case study
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